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Search word : "Kim Dong-sik",   Search result : 5
[TREND / TOPIC]

Fandom and Publishing

Topic   Fandom and Publishing Trend in the Korean publishing market in 2022   2022.09.05   I have talked with a number of editors from publishing companies about “profitable books.” They all said, “The results are mostly determined by how influential the author is. How many readers it can attract is also one of the key points of signing a contract.”While fewer people are reading books, more people hope to write books today. So, among the manuscripts flooding in, the writers who sign the contract at the end are those who are influential. The marketing capacity of the publisher is indeed important. But, in this market where capital decides the marketing power, it is more likely that you must bring in “people that don’t read” to make a book go best seller. Thus, it is clear that a publishing company prefers to publish books by those with a strong fandom, created before publication.      ...
  • VOL.50 / 2022.09
[TREND / EXPORT CASE]

The Korean Book Importing Success Story of AST, a Russian Publisher

Export Case   The Korean Book Importing Success Story of AST, a Russian Publisher The Weakest Spirit in the World by Kim Dong-sik   2022.01.03   The story behind the Russian edition of The Weakest Spirit in the World (Yodabooks) by Kim Dong-sik is not very common for a commercial publisher. Still, I hope it could help small and niche imprints that prefer building long-lasting relations with their readers to a hit-and-run strategy.   Cover of The Weakest Spirit in the World, Russian edition     At Lingua, we predominantly publish textbooks, dictionaries, etc., for those learning foreign languages. In late 2016, our first Korean textbook came out to test our hypothesis and became a huge success, so we devised a concise publication strategy for this language. To our great surprise, few Korean literary translations were published at the time. We decided to exert ourselves as learning the language als...
  • VOL.42 / 2022.01
[INTERVIEW / KOREAN PUBLISHERS]

Wisdom House, Inc

Korean Publishers   Wisdom House, Inc Dreaming of Becoming the Most Reader-centric Publisher   2023.01.02   One publisher is running with its dream of becoming a big and reader-centric general publishing house. Wisdom House is the publisher that recently reshaped itself through brand renewal to get closer to its readers. The publisher pays close attention to readers’ tastes and interests and sometimes talks to its readers. Wisdom House prints books and has expanded its realm to web comics and novels. The company is already recognized as one of Korea’s most influential publishers, but it never ceases to publish books on diverse themes, strives to be near its readers, and tries new things. Today, we met Wisdom House and heard its stories.   Logo of Wisdom House     It’s an honor to have you here on K-Book Trends. Please introduce Wisdom House to our subscribers.   The general publisher Wis...
  • VOL.54 / 2023.01
[TREND / TOPIC]

E-book Platforms and the Meaning of “Original Content”

E-book Platforms and the Meaning of “Original Content” The value of new methods and strategies   2020.05.04     According to the 2019 National Reading Survey, 52.1% of Korean adults were reading paper books. Adding e-books and audiobooks only pulled up the rate to 55.7%. The rate is falling with every survey. The reason for the fall in adults’ reading rate is a change of pattern in consuming content. People that enjoy other content than books reached 29.1%. Smartphones killed books.Yet, there are still readers. More and more readers are reading books with their mobile devices. Major online bookstores such as Yes 24, Kyobo Bookstore, and Aladdin have more than 10 million members each. Even e-book companies RIDI Books and Millie have millions of subscribers. There are many readers who enjoy reading genre literature through web-novel platforms such as Naver Webnovel, KakaoStory, Munpia, and Joara. In short, the missing number of paper book readers, or even mor...
  • VOL.22 / 2020.05
[TOPIC / TRENDS]

Diverse Ways to Love Books

Diverse Ways to Love Books   2018.06.28   Dubbed the ‘oldest form of media’, books have been handed ‘death sentences’ with every new appearance of technology. As the use of Internet spread and ‘new media’ shook up the media world along with social networking sites, many forecast a gloomy end to books, saying they would no longer be able to function as a medium to communicate and deliver knowledge. With the appearance of e-books, these doomsayers only found more ground to base their projections upon. One new technology after another seemed to bring the death of books closer.However, these concerns have proved to be unfounded worries based on a number of reasons. One would be a research study that shows content read from physical books is remembered longer than information read online, and readers who have already viscerally realized this are seeking out physical books.Internet broadcast channels like YouTube and podcasts were also seen as threats to books. But t...
  • VOL.10 / 2018.06
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